Afterglow Cosmetics.co.uk

Organic Mineral Foundation by Afterglow
Price: £28
Stockist: AfterglowCosmetics.co.uk

Afterglow Organic Mineral Foundation comes in unassuming, yet surprisingly clever packaging. The pot has a clear lid, which enables you to see how much foundation you have tapped out without having to remove the lid - making it easier to use than other similar brands. The powder glides onto the skin easily and gives a good, even coverage. On oily or combination skin it may feel a little tacky to the touch and could leave you with a shiny complexion later in the day, so to combat this Afterglow has an Organic Mineral Setting Powder which helps with oil absorption. For anyone with a dry complexion the foundation should cover well enough on its own without being too drying. This foundation surpassed the ELLE team’s expectations for not only being good quality, but being effective, too.

Afterglow Mineral Cosmetics hits tinsel town big time! The beautiful Actress Lindsey Price formerly of Beverly Hills 90210, and currently one of the gorgeous gals in Lipstick Jungle will be wearing Afterglow Cosmetics in her role as the tireless tabloid reporter Felicia Quattlebaum in the quirky detective movie “Lonely Street” also starring Jay Mohr.

Make up artist Judie Tallman needed only to play up Lindsey’s natural beauty using Afterglow’s Organic Setting Powder in Translucent and Organic Mineral Blush in Smitten.

JudieTallman says:

“Minerals are great because they ‘melt’ into the skin when worn and give a natural matte look without the powder buildup.” 

Lonely Street hits the USA theatres in winter of 2008. To find out more about Lonely Street click here.

Mineral makeup is everywhere right now, and Afterglow is one of the newer additions to the UK cosmetics counter, having been a huge success in the States. It’s got great ethical credentials, is certified cruelty-free by the BUAV and contains no parabens or fragrances. So how well does it actually work?

I managed to get my hands on a few samples of the ‘80% organic, 100% natural’ range, and have asked a few members of the office to give me their verdict on the brand.

I tried the dusty rose blush, the first mineral blusher I’ve used. I liked this product a lot, as it was so soft and velvety it blended into my skin with ease, and gave a really natural-looking glow. It was easy to get the shade and intensity just right using a brush, creating as much or as little definition as you want. Get it online for £18

Catwalk Queen Editor-in-Chief Gemma tried the organic mineral setting powder over the weekend. The idea of this product is to help absorb oil to create a smoother finish, but it’s also loaded with antioxidants to help preserve a youthful glow. Gemma tried the ‘light’ setting powder, and commented: “It’s a perfect texture and works really well, but it’s more yellow / orange toned which doesn’t work so well with my skin. However I’m wearing it today,
and I think it looks quite natural.” Get it online for £22